Bạn có biết: Để có được 50 triệu người sử dụng (user), Radio đã phải mất 38 năm, Tivi 13 năm, internet 4 năm, ipod 3 năm… nhưng: Facebook có được 200 triệu user chỉ trong vòng 1 năm (Socialmonics.com). Đi kèm với tốc độ phát triển mau chóng về người dùng của Facebook là sự tăng trưởng rất lớn về nhu cầu nhân sự cho ngành này. Đây là 1 tín hiệu đáng mừng nhưng cũng đặt ra những thách thức không nhỏ cho những người muốn làm việc trong lĩnh vực Facebook Marketing. Bởi những tri thức, tính năng mới luôn được Facebook cập nhật, sẽ là 1 rào cản không nhỏ dành cho bạn.
Khoá học Facebook Marketing Online
học facebook marketing
học seo
học google adwords
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Phần 1: SOCIAL MEDIA & FACEBOOK MARKETING
- bản tính của Social Media & Facebook Marketing
- Hành vi người dùng trên Facebook
- Thế mạnh & tính social hoá trong Facebook Marketing
- Bức tranh toàn cảnh về Facebook Thế giới và Việt Nam
- Lý do dùng Facebook trong Marketing
- 3 kênh sử dụng trong Facebook Marketing
- Vấn đề bảo mật và an toàn trên Facebook
- Thiết lập các kênh fanpage theo nhu cầu
- Thực hành tạo và thiết lập kênh
Phần 2: NHỮNG CHỈ SỐ quan yếu TRÊN FACEBOOK
- Những chỉ số chính trên một Facebook Fanpage
- phân tách nguồn like của một Facebook Fanpage
- Hành vi người dùng theo nguồn like
- Reach và các phương thức tăng reach
- Những chỉ số chính của Facebook Newsfeed
- Đo lường hiệu quả của bài đăng dựa trên ER
- Cơ chế giới thiệu fanpage và nội dung rưa rứa của Facebook.
Phần 3: PHÁT TRIỂN NỘI DUNG FANPAGE
- Các bước đồ mưu hoạch Facebook Marketing
- Quy định về đăng tải nội dung của Facebook
- Phát triển nội dung cho fanpage bán hàng
- Phát triển nội dung cho fanpage thương hiệu
- Phát triển nội dung cho fanpage mobile apps
- Phát triển nội dung cho fanpage sản phẩm công nghệ cao & website
- Phát triển nội dung fanpage cộng đồng
- Những dạng nội dung được tương tác nhiều trên Facebook
- sử dụng group và trang cá nhân trong phát triển nội dung fanpage
Phần 4: TĂNG LIKE & QUẢNG BÁ FANPAGE
- Ôn lại insight Fanpage
- Các phương thức tăng like tốt nhất
- Tăng like qua nguồn lực bên ngoài
- Tăng like dựa trên cơ chế suggest của Facebook
- Tăng like dựa trên hệ thống page vệ tinh
- Tăng like qua group và trang cá nhân chủ nghĩa trên Facebook
- Tăng like qua Facebook ads
- Một số phương thức tăng Like khác
Phần 5 : FACEBOOK ADS
- Các quy định quan yếu về lăng xê của Facebook
- Cơ chế hiển thị và tính tiền tài Facebook Ads
- Thiết lập account Facebook ads
- Các dụng cụ tiếp cận khách hàng mục tiêu qua Facebook Ads
- Những nguyên lý cơ bản của tạo hình ảnh lăng xê
- Những nguyên lý cơ bản của viết các mẫu lăng xê
- Thiết lập lăng xê tăng like
- Thiết lập quảng cáo các bài đăng
- Thiết lập lăng xê website
- Thiết lập quảng cáo vận dụng mobile
- Các hình thức quảng cáo khác
Phương pháp học:
- Facebook Marketing là khoá học trực tuyến, 100% nội dung bài giảng và chỉ dẫn Thực hành được thiết kế dưới dạng Video. Bạn sẽ đóng tiền học phí duyệt thẻ cào điện thoại, thẻ visa hoặc chuyển khoản. Sau đó sẽ xem trực tiếp khoá học trên Academy.vn.
- Khác với những khoá học Offline, sau khi chấm dứt chương trình đào tạo Facebook Marketing tại các trọng tâm, bạn sẽ mất khá nhiều thời kì để có thể tiếp cận được những thay đổi về Facebook. Khi tham dự khoá học này, chỉ cần đóng tiền 1 lần, bạn sẽ được học & cập nhật tri thức liên tiếp trong vòng 1 năm duyệt hệ thống video bài giảng bổ sung của khoá học.
Những lợi. khi bạn dự khoá học Facebook Marketing Online
- kiến thức đầy đủ & cập nhật liên tiếp: Bạn sẽ được học 40 bài giảng với hơn 8 giờ tri thức là những phương pháp, những kinh nghiệm được giảng viên san sẻ trong khoá học.
- uổng thấp – hiệu quả cao: Thay vì bỏ ra hàng triệu đồng để tới các trọng điểm. Tại Academy bạn vẫn được học với giảng sư uy tín & giàu kinh nghiệm nhưng với chi phí rẻ hơn nhiều. Việc học Online có thể giúp bạn tần tiện từ 50% đến 70% phí tổn so với việc học Offline.
- tằn tiện thời gian: Giúp giảm thời gian học từ 60 – 80% so với phương pháp giảng dạy truyền thống do bạn có thể chủ động trong việc sắp xếp thời gian học, tự điều chỉnh tốc độ học theo khả năng và có thể nâng cao tri thức ngay sau khi học.
- Ôn tập và học lại tri thức theo trình độ của mình: Bạn có thể chọn giáo trình bài học hạp để học, ghi nhớ, ôn tập lại và hoàn thành các giáo trình một cách hoàn toàn chủ động. Và đặc biệt, bạn có thể xem đi xem lại bài giảng nhiều lần để nắm vững kiến thức.
Đăng ký tham gia khoá học Facebook Marketing
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